Best Email Capture Apps

Appjunction currently boasts 28 tools within the Email Capture category as of October 2024. Among these, some standout options renowned for their robust features and excellent value for money includes includes EcomSend , Omnisend , and Flowio . These software solutions offer comprehensive functionalities tailored to meet various Email Capture needs, making them top choices for businesses seeking efficient and effective marketing solutions. Email capture software is a tool designed to collect email addresses from website visitors. It's commonly used by DTC brands to build their email lists for marketing campaigns. The software typically integrates with websites through plugins or embedded forms, allowing users to capture email addresses through various means such as pop-ups, slide-ins, or static forms.

These tools often offer customization options, allowing users to tailor the appearance and timing of the email capture forms to suit their brand and audience. You may visit features of each software listed to learn more about feature that different tools offer. Some email capture software also includes features like A/B testing, analytics, and lead segmentation to optimize the collection process and improve conversion rates.

Once collected, email addresses are typically stored in a database where businesses can manage and utilize them for email marketing campaigns, newsletters, or other communications. Email capture software can help businesses grow their subscriber base, engage with their audience, and ultimately drive sales and conversions by reaching out to interested leads effectively.

Using Email Capture apps for an ecommerce or Shopify brand can offer numerous benefits:

Growing your Email List: Email Capture apps facilitate the collection of email addresses from website visitors, helping businesses build a robust subscriber base. This list serves as a valuable asset for future email marketing campaigns. Even brands can use these list in your paid marketing campaign to create a look-alike audience

Increased Customer Engagement: By capturing email addresses, businesses can engage with customers beyond their initial website visit. Regular newsletters, promotions, and personalized content keep the brand top-of-mind and foster stronger relationships with customers.

Higher Conversion Rates: Email marketing consistently ranks as one of the most effective channels for driving sales with most of ecommerce brands generating 20-30% of revenue from Email. Email Capture apps enable businesses to reach potential customers directly in their inboxes, increasing the likelihood of conversion compared to other marketing channels.

Data-driven Insights: Many Email Capture apps such as Privy listed above provide analytics features that offer valuable insights into subscriber behavior, such as open rates, click-through rates, and conversion metrics. These insights allow businesses to refine their email marketing strategies for better results.

Automated Workflows: Some Email Capture apps offer automation features, allowing businesses to set up drip campaigns, welcome sequences, and abandoned cart emails. Automation streamlines the marketing process, saving time and effort while ensuring consistent communication with customers.

Integration with CRM: Leading Email Capture apps often integrate seamlessly with popular CRM such as Hubspot, Zoho and many more. This integration can be really useful for B2B ecommerce brand which enables businesses to synchronize customer data across different systems, providing a holistic view of the customer journey.

Scalability: As businesses grow, Email Capture apps can scale alongside them, accommodating larger email lists and more sophisticated marketing strategies without significant additional investment or infrastructure changes.

To better understand the benefits of using Email Capture, you may also read the general reviews provided by users of these platforms on Appjunction. Additionally, you can join communities and interact with peers using these tools. Furthermore, you may review the case studies provided by the aforementioned tools.

Discovering the perfect email capture tool for your Shopify or ecommerce venture is a pivotal decision, and Appjunction simplifies this process by curating a selection of top-tier apps tailored to your needs. While the cost of such tools can fluctuate based on various factors like feature sets, list size, and your chosen provider, prices typically range from $10 to $500 or more monthly.

Navigating through the options available on Appjunction empowers you to align your budget and requirements seamlessly. Utilize filters to pinpoint solutions that match your criteria and leverage free trials to test drive potential fits for your business.

Explore diverse pricing models among the listed apps, including tiered plans structured around subscriber counts or feature levels. From complimentary tiers with basic functionalities to affordable starting rates that scale with your growing subscriber base, the array of options ensures you'll find the perfect match for your email capture needs.
Overall, the cost of Email Capture tools would vary depending on your usage and the size of your brand. However, there are a lot of tools you may find on Appjunction that offer free trials to give you an idea of the features they offer. I'd highly suggest trying a few and selecting the ones that work for you. You can also sort them by pricing and use them according to your needs.

When choosing an email capture platform for your ecommerce brand, there are several key features you should look for:

Ease of Integration: Ensure that the platform can seamlessly integrate with your ecommerce platform, website, and any other relevant tools or systems you use.

Customizable Opt-in Forms: Look for a platform that allows you to create customizable opt-in forms that match your brand's aesthetic and can be easily placed on your website.

Exit-Intent Popups: Exit-intent popups can be highly effective in capturing emails from visitors who are about to leave your website. Make sure the platform offers this feature.

A/B Testing: The ability to conduct A/B tests on different opt-in forms and strategies can help you optimize your email capture efforts and improve conversion rates.

Mobile Responsiveness: With a growing number of users accessing websites via mobile devices, it's essential that the email capture forms provided by the platform are mobile-friendly and responsive.

Integration with Email Marketing Tools: Ensure that the platform integrates seamlessly with popular email marketing tools like Mailchimp, Constant Contact, or Klaviyo, enabling you to easily sync captured emails with your email marketing campaigns.

Compliance with Data Privacy Regulations: Make sure the platform is compliant with data privacy regulations such as GDPR and CCPA to protect your customers' personal information.

Analytics and Reporting: The platform should provide detailed analytics and reporting capabilities, allowing you to track the performance of your email capture efforts and make data-driven decisions to improve results.

Customer Support and Training: Lastly, consider the level of customer support and training provided by the platform. Choose a provider that offers responsive customer support and resources to help you make the most of the platform's features.

By prioritizing these features, you can select an email capture platform that meets the specific needs of your ecommerce brand and helps you grow your email list effectively.

To get a better overview of the various features offered by different tools, I would highly recommend browsing the feature section of each app and comparing them with others in the same industry. This will give you a better idea of the different features offered by apps in Email Capture.

Email capture software is used by ecommerce brands across various industries to collect email addresses from visitors to their website or online store. Do read out reviews by filtering out the reviewer team member department at Appjunction Product Page. Anyway, here are some specific roles and departments within ecommerce brands that might use email capture software:

Marketing team: In almost all of the reviews, Marketing team has been using Email Capture Software. They uses email capture to build and grow their email subscriber lists, run targeted email campaigns, and nurture leads. They also use the captured email addresses for sending promotional emails, newsletters, or other marketing communications.

Ecommerce managers: Other designation which uses Email capture are eCommerce Managers. They use email capture software to increase their subscriber base and drive repeat purchases by sending targeted emails to existing customers.


Sales team: In some ecommerce setups, primarily B2B ecommerce brands, sales team also utilize email capture software to generate leads and build relationships with potential customers. They collect email addresses from prospects who express interest in products or services but may not make an immediate purchase.

CXOs and Owners: Among the Appjunction reviews for Email capture apps, Email capture software are used by Founders, owners, and executives to monitor the performance of email capture campaigns and analyze the growth of the email list.

Overall, email capture software is a crucial tool for any ecommerce brand looking to grow its customer base, increase sales, and improve customer engagement through targeted email marketing campaigns.

Email Capture software has been used by various teams across the organization. I would highly recommend you to go through reviews along with the designation of the reviewer to get a fair idea of the different teams that use these software. You can also dig deeper into each review and find out the use cases and problems they have faced.

Email capture software is crucial for ecommerce and direct-to-consumer (DTC) brands to build their email lists and engage with customers effectively. Here are some common types of email capture software used by such brands:

Pop-up Forms: These are the most common type of email capture software. Pop-up forms appear on a website when a visitor performs a certain action like scrolling down a page, spending a certain amount of time on a page, or attempting to exit the site. They typically offer a discount or incentive in exchange for the visitor's email address.

Embedded Forms: These forms are integrated directly into a website's content. They can be placed in various locations such as the homepage, product pages, or blog posts. Embedded forms are less intrusive than pop-ups but can still be effective in capturing emails.

Exit-Intent Pop-ups: These pop-ups detect when a visitor is about to leave a website and display a targeted message or offer to encourage them to stay and provide their email address.

Slide-in Forms: Similar to pop-up forms, slide-in forms appear at the bottom corner of a webpage as the visitor scrolls down. They are less intrusive than pop-ups but still catch the visitor's attention.

Welcome Mats: These are full-screen overlays that appear when a visitor lands on a website. Welcome mats typically offer a discount or freebie in exchange for the visitor's email address.
Inline Forms: These forms are placed directly within the content of a webpage, usually at the end of a blog post or article. They blend in with the rest of the content and encourage visitors to subscribe without being too intrusive.

Scroll-triggered Boxes: These email capture forms appear after a visitor has scrolled down a certain percentage of the page. They are designed to catch the visitor's attention without interrupting their browsing experience.

Gamified Opt-in Forms: These forms use gamification techniques such as spin-to-win wheels, scratch cards, or interactive quizzes to incentivize visitors to provide their email addresses.
Social Media Sign-up Integration: Some email capture software allows brands to collect email addresses directly from social media platforms like Facebook or Instagram by integrating sign-up forms into their social media pages or posts.

I would highly recommend that you go through the subcategories within each category on Appjunction to learn more about the different types of tools offered in Email Capture. Select a subcategory for which you're searching for a tool and explore its features and pricing. You can also filter the reviews based on company size and industry to see how this tool works for businesses like yours.

There are numerous potential challenges to consider while implementing email capture apps for your ecommerce brand. It obviously can be a powerful strategy for increasing a customer base and hence sales, but brands should evaluate the following issues:

Firstly, Customers are generally concerned of providing their email addresses due to privacy issues. It's necessary for a brand to be transparent about how their data will be used and ensure compliance with privacy regulations like GDPR or CCPA. Make sure you checkout these features in Appjunction listed apps.

Most of these apps often use pop-up forms to remind visitors to subscribe. However, if these pop-ups are too frequent, aggressive, They can create frustration among users and drive visitors away.

Another example of aggressiveness is Bombarding visitors with too many requests to subscribe or providing too many form fields to fill out can overwhelm them. This can lead to abandonment. It's crucial for a brand to strike a balance between capturing valuable information and respecting the user's experience.

Another concern for email marketers and product managers is the danger of focusing solely on growing the quantity of email list subscribers without considering their quality. Focusing on quantity can lead to low engagement rates and spam complaints. Hence, it's essential to attract subscribers who are genuinely interested in the brand and its offerings.

Email capture apps may not always offer advanced targeting and personalization features, leading to generic and irrelevant messaging. Tailoring emails based on user behavior, preferences, and purchase history can significantly improve both engagement and conversion rates.

Getting onboarded with a new Email Capture tool is a significant decision that you, as a manager, have to make. Do check out detailed reviews and, most importantly, their pros and cons because they'll give you a fair idea of potential challenges that you may face with these tools. I would also suggest that you filter out the negative reviews along with your industry to get a better idea of the whole picture.

Some popular integrations with email capture software to grow brands' email lists:

Ecommerce center platforms like Shopify/WooCommerce/Magento/Bigcommerce: Many email capture tools offer direct integration with these ecommerce platforms, allowing seamless synchronization of customer data and email opt-ins.

Email service providers (ESPs) such as Klaviyo and Mailchimp: Even though these ESPs have their own capture tools, they still integrate well with various email capture tools, providing advanced segmentation and personalized email marketing capabilities.

HubSpot: HubSpot's marketing automation platform integrates with e-commerce platforms and email capture software, allowing businesses to create personalized email campaigns and track customer interactions.

OptinMonster: As a dedicated email capture tool, OptinMonster integrates with various e-commerce platforms and website builders, providing customizable opt-in forms and targeting options.

Appjunction can help you with a detailed list of tools integrated with each tool or app. Go to the app page, and you'll be able to find out those in detail. Additionally, you may compare different tools with respect to integrations offered by tools and what's suitable for your ecommerce brand.

Email capture tools in ecommerce have evolved significantly in recent years. Here are some trends related to email capture tools in ecommerce which we have seen in different products:

Personalization: Ecommerce businesses are increasingly focusing on personalizing their email capture strategies. Tools that allow for dynamic content based on user behavior, preferences, and demographics are gaining popularity. Personalized opt-in forms and incentives tailored to individual interests are becoming standard.

Exit-Intent Popups: These popups have become popular in recent times due to its unique feature: It detect when a visitor is about to leave a website and trigger a popup with a compelling offer or message to capture their email address. Do check and look out for Exit Intent Popups in the feature section against each app.

Interactive Opt-in Forms: Interactive and visually appealing opt-in forms are gaining traction. These forms often include engaging elements like quizzes, polls, or interactive sliders to capture user attention and encourage email sign-ups.

Mobile Optimization: With the increasing use of smartphones for online shopping, email capture tools need to be optimized for mobile devices. Responsive design, minimalistic forms, and streamlined user experiences are essential for maximizing conversions on mobile.


A/B Testing and Analytics: Ecommerce businesses are increasingly relying on A/B testing and analytics to optimize their email capture strategies. Tools that offer robust A/B testing capabilities and detailed analytics to track key metrics such as conversion rates, engagement, and revenue generated from email campaigns are highly valued.

Omni-channel Integration: Email capture tools are being integrated with other marketing channels such as social media, SMS, and push notifications to create cohesive omni-channel marketing campaigns. Cross-channel synchronization helps in capturing leads across various touchpoints and nurturing them through targeted communication.

AI and Predictive Analytics: AI-powered email capture tools are emerging, offering predictive analytics capabilities to identify potential leads and personalize email capture strategies based on predictive insights. These tools can analyze user behavior patterns to determine the most effective time, content, and incentives for capturing email addresses.

Gamification: Gamified opt-in experiences, such as spin-to-win wheels, scratch cards, or instant-win contests, are becoming popular for incentivizing email sign-ups. Gamification adds an element of fun and excitement, encouraging visitors to engage with the opt-in process and increasing conversion rates.

By incorporating these trends into their email capture strategies, ecommerce businesses can effectively grow their subscriber lists and nurture relationships with their customers through targeted email marketing campaigns.